Jenna Brophy is a social scientist in RTI’s Center for Communication Science. She has 10 years of experience in qualitative and quantitative data collection in health communication topics, including food, nutrition, physical activity research, tobacco prevention, and risk communication. She has expertise in survey instrument design, administration, and data analysis. Currently, she is co-leading a survey to address the concern that the “Product of USA” label on meat products may confuse consumers. The national web-based survey and experiment will assess consumer awareness, understanding, and willingness to pay (WTP) for current “Product of USA” definition and potential revisions.
Additionally, Ms. Brophy has extensive qualitative research experience, often leading focus group and interview research projects for clients such as the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Projects have included exploring consumers’ preferences for recall communication notices via virtual one-on-one interviews with components of usability testing, understanding the delivery of nutrition education information by professionals through virtual focus groups, and evaluating dissemination interventions through local parks and recreation agencies through in-depth interviews and focus groups.
Ms. Brophy has expertise in analysis software, specifically SAS and NVivo, and survey programming tools, specifically Qualtrics, REDCap, SurveyMonkey, SurveyGizmo. She has contributed to the following publications: Evaluation of an Electronic Health Record Referral Process to Enhance Participation in Evidence-Based Arthritis Interventions, and Older Adults and Parents of Young Children Have Different Handling Practices for Raw Poultry.