Amy Sanders is a Senior Digital Strategist at RTI with over 15 years of communication experience. She has worked with government and commercial clients, including the National Institutes of Health (NIH), Centers for Disease Control and Prevention, Department of Veterans Affairs, Kaiser Permanente, LiveSTRONG, UnitedHealthcare, and Centene Corporation. She has expertise in developing and managing complex digital programs to facilitate behavior change. Ms. Sanders brings a disciplined, data-driven approach to her work, balanced with an understanding of emerging best practices and client needs.
At RTI, Ms. Sanders is a part of NIH’s All of Us Research Program, a project inviting 1 million people across the U.S. to help build one of the most diverse health databases in history. To tackle this challenge, RTI will adopt an inclusive design approach to engage users as co-creators of digital engagement experiences. Ms. Sanders leads RTI’s Co-creation Team that includes UX research, content strategy, design and development, and recruitment. The team draws from approaches like human-centered design and design thinking and processes such as Agile methodology to conduct design and development sprints with users to create products for users.
Ms. Sanders has led product design and development for websites, smartphone applications, text message programs, electronic health record integrations, CRM solutions, chatbots, immersive experiences, video production, data visualizations, and digital marketing campaigns. She has facilitated over 100 strategy sessions, adopting a design thinking mindset and using processes such as design sprints to create rapid prototypes.
Her notable publications include Cancer health self-efficacy improvement in a randomized controlled trial; Using a Media Campaign to Increase Engagement With a Mobile-Based Youth Smoking Cessation Program; and Analyzing user-reported data for enhancement of SmokefreeTXT: a national text message smoking cessation intervention.