The National Conference on Health Communication, Marketing and Media’s (NCHCMM’s) mission is to advance the practice of public health communications. In support of its mission, NCHCMM will host this year’s hybrid event August 16–18 in Atlanta. Register now to attend NCHCMM, either virtually or in person.
The conference will feature a variety of thematic panel sessions on critical public health communication issues—such as managing misinformation, reducing vaccine hesitancy, improving health equity, rebuilding trust in public health, and more. Attendees will have opportunities to learn and share innovative ideas and approaches that will advance evidence-based strategies in the fields of health communication, marketing, and media.
RTI International experts will be attending the conference in person and will be presenting on understanding COVID-19-related knowledge gaps in specific high-risk groups. Don’t forget to stop by RTI’s tabletop booth #101 during the event to learn more about our equitable approach to public health communications!
RTI Spotlight Session
Understanding Critical Knowledge Gaps Among High-Risk Populations
Thursday, August 18 | 9:45 – 11:15AM ET
Presenters: Molly Lynch, MPH; Nikie Sarris Esquivel, MPH; Jessica Thompson, PhD; Kathleen Walker; Aileen Rivell, MPH; Alison Rodden
The COVID-19 pandemic has disproportionately affected some groups that are already at a higher risk for negative health outcomes. Communicating effectively with these high-risk groups requires understanding the knowledge gaps that may be barriers to protective health behaviors, including vaccination. Learn more about three recent projects aimed at understanding COVID-19-related knowledge gaps in specific high-risk groups, including persons with intellectual and developmental disabilities and extreme low literacy, people with chronic diseases, and respondents who chose to answer a national survey in Spanish (Spanish-dominant speakers).
The session moderator, Alison Rodden, is Chief Executive Officer of the Hispanic Communications Network and has worked on creating multicultural COVID-19 communications products for both English-dominant and limited-English proficiency audiences.
- Part 1: Knowledge Gaps about COVID-19 among Spanish Dominant-Speakers in the United States
- Part 2: Meeting the Information Needs of People with Intellectual and Developmental Disabilities and Extreme Low Literacy
- Part 3: Identifying the Information Needs Related to COVID-19 Vaccines’ Perceived Effectiveness among People with Chronic Conditions
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