Media Advisory: Impact of Children’s Food and Beverage Advertising Initiative to be Shared on Nov. 10

RESEARCH TRIANGLE PARK N.C. – Researchers from RTI International, a nonprofit research institute and the Rudd Center for Food Policy and Obesity are participating in a webinar hosted by The National Collaborative on Childhood Obesity Research to share results of studies on the impact that the Children’s Food and Beverage Advertising Initiative (CFBAI) has made since its inception. The CFBAI is a voluntary industry initiative in which companies commit to feature only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12.

Prior studies have not yet estimated the relative importance of CFBAI–listed products in children’s diets—a necessity to understanding the potential for the criteria to have a public health impact. The results of RTI’s new study indicate the need to ensure that the design of voluntary industry initiatives will result in a positive public health impact.

Who: Lead researchers from RTI International and the Rudd Center for Food Policy and Obesity

• Mary Muth, RTI International
• Jennifer Harris, U-Conn Rudd Center for Food Policy and Obesity
• Frances Fleming, U-Conn Rudd Center for Food Policy and Obesity

What: A Connect & Explore webinar to Connect & Explore webinar to review the impact the CFBAI has made since its inception in 2006.
Date: Wednesday, Nov. 10
Time: 3 p.m. to 4 p.m. ET
Register: Click here 

To read the full study, click here.