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Search Results

Showing results 1 to 20 of 51.

Article

Implied claims in drug advertising: A review of recent literature and regulatory actions

March 20, 2024
Article

Generic substitution of epinephrine auto-injectors: Patient and caregiver perceptions and attitudes

February 01, 2024
Article

Message framing strategies to promote the uptake of PrEP: Results from formative research with diverse adult populations in the United States

February 01, 2024
Article

Patient understanding of oncology clinical trial endpoints in direct-to-consumer television advertising

July 05, 2023
Article

Effects of additional context information in prescription drug information sheets on comprehension and risk and efficacy perceptions

December 01, 2022
Article

Detecting and reporting deceptive prescription drug promotion: Differences across consumer and physician audiences and by number and type of deceptive claims and tactics

November 10, 2022
Article

Patient perceptions of switching to a generic dry powder inhaler - Increased understanding through journey mapping

August 06, 2022
Article

Defining and measuring scientific misinformation

May 05, 2022
Article

Physician perceptions of the FDA’s Breakthrough Therapy designation: An update

February 03, 2022
Article

An empirical procedure to evaluate misinformation rejection and deception in mediated communication contexts

February 01, 2022
Article

Physician interpretation of data of uncertain clinical utility in oncology prescription drug promotion

December 01, 2021
Article

Experimental evidence of consumer and physician detection and rejection of misleading prescription drug website content

April 01, 2021
Article

Patients' understanding of oncology clinical endpoints: Environmental scan and focus groups

December 15, 2020
Article

Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads

September 01, 2020
Article

Patients' understanding of oncology clinical endpoints: A literature review

September 01, 2020
Article

Using 360-degree video as a research stimulus in digital health studies: Lessons learned

January 06, 2020
Article

Consumer reactions to price comparison and disclosure information in prescription drug print advertising

September 01, 2019
Article

Individual- and ad-level predictors of perceptions of serious and actionable risks in direct-to-consumer prescription drug TV advertising

May 04, 2019
Article

Behavioral outcomes of engaging physicians: Using narrative stories and virtual technology to increase empathy for patients

March 01, 2019
Article

Testing Makes Us Stronger™: Evaluating the correlation between exposure and intermediate outcomes targeted by the campaign's messages

January 01, 2019