Search Results
Showing results 1 to 20 of 51.
Article
Implied claims in drug advertising: A review of recent literature and regulatory actions
March 20, 2024
Article
Generic substitution of epinephrine auto-injectors: Patient and caregiver perceptions and attitudes
February 01, 2024
Article
Message framing strategies to promote the uptake of PrEP: Results from formative research with diverse adult populations in the United States
February 01, 2024
Article
Patient understanding of oncology clinical trial endpoints in direct-to-consumer television advertising
July 05, 2023
Article
Effects of additional context information in prescription drug information sheets on comprehension and risk and efficacy perceptions
December 01, 2022
Article
Detecting and reporting deceptive prescription drug promotion: Differences across consumer and physician audiences and by number and type of deceptive claims and tactics
November 10, 2022
Article
Patient perceptions of switching to a generic dry powder inhaler - Increased understanding through journey mapping
August 06, 2022
Article
Defining and measuring scientific misinformation
May 05, 2022
Article
Physician perceptions of the FDA’s Breakthrough Therapy designation: An update
February 03, 2022
Article
An empirical procedure to evaluate misinformation rejection and deception in mediated communication contexts
February 01, 2022
Article
Physician interpretation of data of uncertain clinical utility in oncology prescription drug promotion
December 01, 2021
Article
Experimental evidence of consumer and physician detection and rejection of misleading prescription drug website content
April 01, 2021
Article
Patients' understanding of oncology clinical endpoints: Environmental scan and focus groups
December 15, 2020
Article
Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads
September 01, 2020
Article
Patients' understanding of oncology clinical endpoints: A literature review
September 01, 2020
Article
Using 360-degree video as a research stimulus in digital health studies: Lessons learned
January 06, 2020
Article
Consumer reactions to price comparison and disclosure information in prescription drug print advertising
September 01, 2019
Article
Individual- and ad-level predictors of perceptions of serious and actionable risks in direct-to-consumer prescription drug TV advertising
May 04, 2019
Article
Behavioral outcomes of engaging physicians: Using narrative stories and virtual technology to increase empathy for patients
March 01, 2019
Article
Testing Makes Us Stronger™: Evaluating the correlation between exposure and intermediate outcomes targeted by the campaign's messages
January 01, 2019