R. Craig Lefebvre

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An integrative model for social marketing

The assessment of user engagement with eHealth content: The eHealth engagement scale

Integrating cell phones and mobile technologies into public health practice: A social marketing perspective.

Integrating cell phones and mobile technologies into public health practice: A social marketing perspective

Getting busy doing the right things: A review of Public Health Branding, Evans, WD adn Hastings, G (Eds.)

The change we need: New ways of thinking about social issues

Obama's wired campaign: Lessons for public health communication

Strategies for the base of the pyramid: Lessons from social marketing

The new technology: The consumer as participant rather than target audience

Partnerships for social marketing programs: An example from the National Bone Health Campaign

Health communication approaches to address childhood obesity

Emerging innovations: What we have learned?

Emerging innovations: What have we learned?

The team nutrition pilot study: Lessons learned from implementing a comprehensive school-based intervention

California bone health campaign: Using social marketing to promote 1% milk with low-income Latino mothers

Theories and models in social marketing

The impact of multiple chanel delivery of nutrition messages on student knowledge, motivation and behavior: results from the Team Nutrition Pilot Study

The impact of multiple channel delivery of nutrition messages on student knowledge, motivation and behavior: Results from the team nutrition pilot study

Bringing 5 a day consumers into focus: Qualitative use of consumer research to guide strategic decision making

Evaluating social marketing promotions