Health Communication and Marketing
RTI experts in health communication and social marketing research examine the knowledge, attitudes, and behaviors of target populations and design campaigns to promote effective communication, informed decision making, and healthy behaviors. We work with federal and state government agencies, as well as foundations, nonprofits, and commercial organizations.
Our health communication expertise spans the full spectrum of health communication and social marketing activities—from audience segmentation and formative research to creative message and materials development, intervention design and implementation, and comprehensive evaluation. These rigorous research activities and evidence-based campaigns target individuals, families, communities, health professionals, and policy makers.
Expertise
- Formative, process, and outcome evaluation
- Message and materials development
- Intervention design and implementation
- Media advocacy
- Web design, management, and marketing
- Clearinghouse operations
- Conference and exhibit management
Experience
- Health literacy and informed decision making
- Cancer and other chronic diseases
- HIV/AIDS and STDs
- Public health preparedness and environmental health
- Global health
- Substance abuse and addiction
- Media campaigns
- Health care quality and patient safety
rti.orgRelated Content
Kish-Doto Earns APHA's Early Career Award for Public Health Education, Promotion
Julia Kish-Doto, a research scientist at RTI International, earned the American Public Health Association's Early Career Award for Public Health Education and Health Promotion.