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Linda Squiers

Senior Health Communication Scientist

Linda Squiers, PhD, is a research and evaluation methodologist with more than 20 years' experience in health communication research. Her research interests include health literacy, health information seeking, disseminating evidence-based recommendations, implementation research, cancer communication, and social marketing.

Dr. Squiers has experience in survey research, questionnaire design, program planning and evaluation, and both quantitative and qualitative data collection and analysis. She has conducted literature reviews, content analyses, and numerous formative research studies using focus groups and in-depth interviews with a wide range of different groups.

Dr. Squiers currently directs a large, randomized trial of the National Cancer Institute's QuitTxt program, survey and evaluation projects for the Livestrong Foundation, and an evaluation of the Show Your Love campaign on preconception health for the Centers of Disease Control and Prevention.

She received a grant to develop a tool ( to help newly diagnosed cancer patients share their diagnoses with their children and has received funding support from RTI to conduct two studies that focus on the dissemination of U.S. Preventive Service Task Force recommendations about breast and prostate cancer screening.


PhD, Health Education, University of Maryland, College Park; MA, Health Education, University of Maryland, College Park; BS, Family Studies, University of Maryland, College Park.

Latest Publications

Squiers, L., Renaud, J., McCormack, L., Tzeng, J., Bann, C., & Williams, P. (2014). How Accurate Are Americans' Perceptions of Their Own Weight?. Journal of Health Communication, 19 (7):795-812.
Rupert, D.J., Squiers, L.B., Renaud, J.M., Whitehead, N.S., Osborn, R.J., Furberg, R.D., Squire, C.M., & Tzeng, J.P. (2013). Communicating risk of hereditary breast and ovarian cancer with an interactive decision support tool. Patient Education and Counseling, 92 (2):188-196.
Squiers, L.B., Bann, C.M., Dolina, S.E., Tzeng, J., McCormack, L., & Kamerow, D. (2013). Prostate-specific antigen testing: Men's responses to 2012 recommendation against screening. American Journal of Preventive Medicine, 45 (2):182-189.
West, S.L., Squiers, L.B., McCormack, L., Southwell, B.G., Brouwer, E.S., Ashok, M., Lux, L., Boudewyns, V., et al. (2013). Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising. Pharmacoepidemiology and Drug Safety, 22 (5):447-458.
Squiers, L., Mitchell, E.W., Levis, D.M., Lynch, M., Dolina, S., Margolis, M., Scales, M., & Kish-Doto, J. (2013). Consumers' Perceptions of Preconception Health. American Journal of Health Promotion, 27 (Spec. Issue 3):S10-S19.
View all publications by Linda Squiers (24)