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Linda Squiers
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Linda Squiers

Senior Health Communication Analyst

Linda Squiers, PhD, is a research and evaluation methodologist with more than 20 years' experience in health communication research, program planning, and program evaluation. Her research interests include cancer communication, health information seeking, health campaign evaluations, health IT, and narrative research. Recently, she directed projects to develop two web-based cancer education tools: a decision aid for BRCA screening in primary care and a tool to help newly diagnosed cancer patients share their diagnoses with their children. She has conducted formative research with consumers for CDC on preconception health and also leads the development of a preconception health social marketing plan. She recently led a needs assessment for NCI's Health Information National Trends Survey Program. Dr. Squiers has developed numerous process and outcome evaluations and is experienced in developing and analyzing data from both quantitative and qualitative health communication studies. Her research interests include cancer communication, health information seeking, health campaign evaluations, and health IT.

Education

PhD, Health Education, University of Maryland, College Park; MA, Health Education, University of Maryland, College Park; BS, Family Studies, University of Maryland, College Park.

Publications

Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising — Pharmacoepidemiology and Drug Safety
West, S.L., Squiers, L.B., McCormack, L., Southwell, B.G., Brouwer, E.S., Ashok, M., Lux, L., et al. (Feb 2013)
The Health Literacy Skills Instrument: A 10-item short form — Journal of Health Communication
Bann, C.M., McCormack, L.A., Berkman, N.D., & Squiers, L.B. (Nov 2012)
The health literacy skills framework — Journal of Health Communication
Squiers, L., Peinado, S., Berkman, N., Boudewyns, V., & McCormack, L. (Jan 2012)
The public’s response to the U.S. Preventive Services Task Force’s 2009 recommendations on mammography screening — American Journal of Preventive Medicine
Squiers, L.B., Holden, D.J., Dolina , S.E., Kim, A.E., Bann, C.M., & Renaud, J.M. (May 2011)
Physician awareness and referral to national smoking cessation quitlines and web-based resources — Journal of Cancer Education
Rutten, L.J.F., Davis, K., Squiers, L., Augustson, E., & Blake, K. (Mar 2011)
View all publications by Linda Squiers

Expertise

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