It's All About the Numbers
The National Consumers League (NCL), founded in 1899, is the oldest consumer advocacy organization in the country and since its inception has been fighting for fairness in the marketplace. As early as 1904, NCL exposed adulterated vegetables at the World's Fair. Recently, we have exposed brands of watered-down lemon juices and have worked with the FDA and FTC to stop misleading health claims by cereal and beverage manufacturers. NCL's letter to the Food and Drug Administration (FDA) regarding deficiencies in the NuVal system continues in this proud tradition.