Evaluating social marketing promotions
Lefebvre, R. (1997). Evaluating social marketing promotions. In L. Doner (Ed.), Charting the Course for Evaluation: How Do We Measure the Success of Nutrition Education and Promotion in Food Assistance Programs? USDA, Food and Consumer Service. http://www.fns.usda.gov/ora/menu/published/NutritionEducation/Files/ChartingPt1.pdf
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