What is a public health brand?

Jonathan L. Blitstein; William D. Evans; Jonathan L. Blitstein; William D. Evans; DL Driscoll

What is a public health brand?

Blitstein, J., Evans, W., & Driscoll, DL. (2008). What is a public health brand? In WD. Evans, & G. Hastings (Eds.), Public Health Branding: Applying Marketing for Social Change Oxford University Press.

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