Design thinking, demarketing and behavioral economics: Forecasting interdisciplinary growth in social marketing

Richard Craig Lefebvre; Richard Craig Lefebvre; P Kotler

Design thinking, demarketing and behavioral economics

Forecasting interdisciplinary growth in social marketing

Lefebvre, R., & Kotler, P. (2011). Design thinking, demarketing and behavioral economics: Forecasting interdisciplinary growth in social marketing. In The SAGE Handbook of Social Marketing (pp. 80 - 94). Sage Publications, Ltd..

Copy citation

Meet the Experts

View All Experts

Navigate to R. Craig Lefebvre

R. Craig Lefebvre

Recent Publications

Article

Treatment preferences among patients with mild-to-moderate atopic dermatitis

December 31, 2023

Article

Understanding how infection prevention influences nurses' task sequencing using a mixed-methods, simulation-based approach

December 01, 2023

Article

Consensus-based framework for evaluating data modernization initiatives

October 01, 2023

Article

∆8-THC-COOH cross-reactivity with cannabinoid immunoassay kits and interference in chromatographic testing methods

September 15, 2023

View All Publications