• Journal Article

Understanding women's preconception health goals: Audience segmentation strategies for a preconception health campaign

Citation

Lynch, M., Squiers, L., Lewis, M., Moultrie, R., Boudewyns, V., Kish-Doto, J., & Bann, C. (2014). Understanding women's preconception health goals: Audience segmentation strategies for a preconception health campaign. Social Marketing Quarterly, 20, 148 - 164.

Abstract