The truth® campaign: Using countermarketing to reduce youth smoking

Citation

Allen, J., Vallone, D., Vargyas, E., & Healton, C. G. (2009). The truth® campaign: Using countermarketing to reduce youth smoking. In The new world of health promotion. New program development, implementation and evaluation (pp. 195 - 215). Sudbury, MA: Jones and Bartlett.

Abstract