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The truth® campaign

Using countermarketing to reduce youth smoking

Allen, J., Vallone, D., Vargyas, E., & Healton, CG. (2009). The truth® campaign: Using countermarketing to reduce youth smoking. In The new world of health promotion. New program development, implementation and evaluation (pp. 195 - 215). Jones and Bartlett.

Publications Info

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Perceived, experienced, and internalized cancer stigma