• Chapter

Total survey error

Citation

Peytchev, A., & Schwarz, N. (2012). Total survey error. In F. M. Feinberg, T. C. Kinnear, & J. R. Taylor (Eds.), Modern Marketing Research: Concepts, Methods, and Cases, 2nd ed. (pp. 350-353). Mason, OH: South-Western, Cengage Learning.

Abstract