• Presentation

Strategies for Contacting Participants and Enhancing Data Quality: Lessons Learned from a Large Ongoing Web-Based Collection of Postsecondary Institution Data

Citation

Isaac, J. D., & Allen, S. R. (2006, March). Strategies for Contacting Participants and Enhancing Data Quality: Lessons Learned from a Large Ongoing Web-Based Collection of Postsecondary Institution Data. Presented at 10th Annual FedCASIC Conference, Washington, DC.

Abstract

Establishment surveys face problems and issues that are both similar to and dissimilar to surveys with individual respondents. In an ongoing annual collection of data from nearly 7000 U.S. colleges and universities, we have adapted information capture strategies derived from surveys with individuals, but we have also innovated new strategies specific to our respondent population and the needs of this project. This presentation will focus on strategies used to contact and prompt participant establishments, incorporating a multi-mode approach utilizing email, telephone, and mail. Also, because these surveys are mandated by law, we have developed sophisticated systems for delivering these prompts and capturing prompting history. Additionally, we will discuss respondent data quality issues, focusing on successful strategies for improving data quality and mechanisms for automating review processes. We will share lessons learned and discuss directions for future development.