• Journal Article

Social Networking Web Sites as a Platform for Disseminating Social Marketing Interventions: An Exploratory Pilot Study

Citation

Uhrig, J., Bann, C., Williams, P., & Evans, W. D. (2010). Social Networking Web Sites as a Platform for Disseminating Social Marketing Interventions: An Exploratory Pilot Study. Social Marketing Quarterly, 16, 2 - 20.

Abstract