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  • Social Networking Web Sites as a Platform for Disseminating Social Marketing Interventions: An Exploratory Pilot Study

Social Networking Web Sites as a Platform for Disseminating Social Marketing Interventions: An Exploratory Pilot Study

Uhrig, J., Bann, C., Williams, P., & Evans, WD. (2010). Social Networking Web Sites as a Platform for Disseminating Social Marketing Interventions: An Exploratory Pilot Study. Social Marketing Quarterly, 16, 2 - 20.

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