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Self-Reports in Marketing Research

How the Questions Shape the Answers

Schwarz, N., & Peytchev, A. (2012). Self-Reports in Marketing Research: How the Questions Shape the Answers. In Modern Marketing Research: Concepts, Methods, and Cases (Second Edition) (pp. 291 - 295). South-Western, Cengage Learning.

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Andy Peytchev

Andy Peytchev

Recent Publications

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The evolution of minimally invasive tissue sampling in postmortem examination
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Accountability for SRHR in the context of the COVID-19 pandemic
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Validation of simple dichotomous self-report on prenatal alcohol and other drug use in women attending midwife obstetric units in the Cape Metropole, South Africa
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Progress in the solvent depolymerization of lignin