Self-Reports in Marketing Research
How the Questions Shape the Answers
Schwarz, N., & Peytchev, A. (2012). Self-Reports in Marketing Research: How the Questions Shape the Answers. In Modern Marketing Research: Concepts, Methods, and Cases (Second Edition) (pp. 291 - 295). South-Western, Cengage Learning.
Publications Info
To contact an RTI author, request a report, or for additional information about publications by our experts, send us your request.