Self-Reports in Marketing Research: How the Questions Shape the Answers

Andy Peytchev; Norbert Schwarz

RTI uses cookies to offer you the best experience online. By and clicking “accept” on this website, you opt in and you agree to the use of cookies. If you would like to know more about how RTI uses cookies and how to manage them please view our Privacy Policy here. You can “opt out” or change your mind by visiting: http://optout.aboutads.info/. Click “accept” to agree.

Accept

Self-Reports in Marketing Research

How the Questions Shape the Answers

Schwarz, N., & Peytchev, A. (2012). Self-Reports in Marketing Research: How the Questions Shape the Answers. In Modern Marketing Research: Concepts, Methods, and Cases (Second Edition) (pp. 291 - 295). South-Western, Cengage Learning.

Copy citation

Self-Reports in Marketing Research

Publications Info

Andy Peytchev

Recent Publications

Article

"Show Me the Energy Costs"

Article

A randomized phase II remote study to assess Bacopa for Gulf War Illness associated cognitive dysfunction

Article

Supporting cost-effective watershed management strategies for Chesapeake Bay using a modeling and optimization framework

Article

Food, energy, and water nexus research in Guatemala – A systematic literature review

Self-Reports in Marketing Research

Publications Info

Meet the Experts

Andy Peytchev

Recent Publications

Article

"Show Me the Energy Costs"

Article

A randomized phase II remote study to assess Bacopa for Gulf War Illness associated cognitive dysfunction

Article

Supporting cost-effective watershed management strategies for Chesapeake Bay using a modeling and optimization framework

Article

Food, energy, and water nexus research in Guatemala – A systematic literature review