• Journal Article

Promoting calls to a quitline: Quantifying the influence of message theme, strong negative emotions, and graphic images in television advertisements

Citation

Farrelly, M., Davis, K., Nonnemaker, J., Kamyab, K., & Jackson, C. (2011). Promoting calls to a quitline: Quantifying the influence of message theme, strong negative emotions, and graphic images in television advertisements. Tobacco Control, 20(4), 279 - 84.

Abstract