• Presentation

Pilot Development of a Smartphone-Enabled Full-Probability Panel


Hill, C. A., Biemer, P. P., Coombs, D. H., Eyerman, J. D., & Peytchev, A. A. (2008, May). Pilot Development of a Smartphone-Enabled Full-Probability Panel. Presented at AAPOR 2008, .


This paper will describe the development and results of a project we are currently undertaking to design, implement, and standardize methodologies for the use of smartphone technology to collect real-time self-reported data from a panel of study participants. The paper will cover all three phases of the study: development, recruiting and data collection, and analysis/findings. In the paper, we will describe the Development Phase, which included development of:• a screening and recruiting tool on the smartphonje platform, used by the field staff to locate, contact, and recruit sample members into the panel study• a real-time survey tool based on the smartphone platform. This tool is used to notify study participants when it is time to complete a survey, and to collect and transmit self-reported information from the study participants• a module for training the field staff on recruiting procedures, software guidelines, and hardware care and use• a case management system for tracking the disposition of study participants, the status of each administered survey, and the metadata from the interview process• panel maintenance methods tailored to this technology in order to retain as many of the recruited participants as possible throughout the study periodSecond, the paper will describe our experiences during the Recruiting and Data Collection Phase, during which we:• screened a full area probability sample of adults (in the Research Triangle Park, NC area) and recruited 92 panelists to be participants in the panel• conducted 17 data collection efforts with the panelists, collecting data via a Web interface on the smartphone, but also using SMS (“texting”) and the built-in camera capabilities, on a variety of topics. Finally, the paper will describe our Findings phase. We are currently analyzing data—and will be able to show results/findings—on the following sub-topics:• viability of the platform for different question types, formats, and lengths• contact (screening) rate• acceptance (recruitment) rate• response rate (over time)• item non-response rates• attrition rate• retention rate