• Journal Article

Navigating the central tensions in research on at-risk consumers: Challenges and opportunities

Citation

Pechmann, C., Moore, E. S., Andreasen, A. R., Connell, P. M., Freeman, D., Gardner, M. P., ... Soster, R. L. (2011). Navigating the central tensions in research on at-risk consumers: Challenges and opportunities. Journal of Public Policy & Marketing, 30, 23 - 30.

Abstract