Mobile Technology and Survey Research: Lessons from Early Implementations and the Consumer Marketplace
Keating, M. (2012, May). Mobile Technology and Survey Research: Lessons from Early Implementations and the Consumer Marketplace. Presented at AAPOR 2012, Orlando, FL.
Mobile technology (e.g. smartphones and tablet computers) is increasingly becoming a part of people’s everyday lives. As user adoption increases, mobile technology offers researchers the opportunity to reduce data collection costs, increase the efficiency of tracing operations, exploit additional modes of questionnaire administration, and collect a very rich set of personal data. Due to early implementation, many lessons on the use of mobile technology have already been learned, including application design, types of data that can be collected, and limitations. This paper will summarize a variety of prior studies that have used mobile devices for research and how the technology in smartphones (camera, GPS, accelerometer, etc…) was used to collect new kinds of data. The paper will also examine how best practices in the consumer application marketplace can inform the design of data collection applications using a variety of case studies in the iTunes App Store and the Android Marketplace.