• Working Paper

Measuring Smokers' Demand for Low-Nicotine Cigarettes: Evidence from a Field Experiment

Citation

Monchuk, D., Rousu, M., Shogren, J. F., & Kosa, K. M. (2003). Measuring Smokers' Demand for Low-Nicotine Cigarettes: Evidence from a Field Experiment.

Abstract

From a field experiment to estimate consumer preferences for reduced-nicotine cigarettes, our results suggest younger adult smokers who want to quit smoking are most likely to purchase low-nicotine cigarettes. Hard core smokers, however, revealed no demand for these cigarettes.