• Journal Article

Maximizing the impact of digital media campaigns to promote smoking cessation: a case study of the California Tobacco Control Program and the California Smokers' Helpline

Citation

Lee, Y., Momin, B., Hansen, H., Duke, J., Harms, K., McCartney, A., ... Sherri, S. (2014). Maximizing the impact of digital media campaigns to promote smoking cessation: a case study of the California Tobacco Control Program and the California Smokers' Helpline. Californian Journal of Health Promotion, 12(3), 35 - 45.

Abstract