• Article

Learning, fatigue and preference formation in discrete choice experiments

Bibliography

Campbell, D., Boeri, M., Doherty, E., & Hutchinson, W. G. (2015). Learning, fatigue and preference formation in discrete choice experiments. Journal of Economic Behavior & Organization, 119, 345-363. DOI: 10.1016/j.jebo.2015.08.018

•This paper explores learning, fatigue and preference formation in discrete choice experiments.•The models account for inconsistent preferences and variances at different stages.•Most respondents in our sample show stability, consistent with rational pre-existent preferences.•Allowing for learning and fatigue has implications on marginal WTP estimates.