• Presentation

The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

Citation

Piggott, N. E., Zhen, C., Beach, R. H., & Wohlgenant, M. K. (2007, July). The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events. Presented at Annual Meeting of the American Agricultural Economics Association, Portland, OR.

Abstract