• Presentation

The impact of beef and pork advertising on US meat demand in the presence of food safety events

Citation

Piggott, N. E., Zhen, C., Beach, R. H., & Wohlgenant, M. K. (2008, March). The impact of beef and pork advertising on US meat demand in the presence of food safety events. Presented at NEC-63 Conference, Hilton Head, South Carolina.

Abstract