Exploring the efficiency and utility of methods to recruit non-English speaking qualitative research participants
Liu, L., Sha, M., & Park, H. (2013). Exploring the efficiency and utility of methods to recruit non-English speaking qualitative research participants. Survey Practice, 6(3).
Qualitative research participants are conventionally recruited through print or online advertisements, flyers, or “word-of-mouth”. Past research (Forsyth et al., 2007; Saleska et al., 2009; Sha et al., 2010) suggest that when recruiting among a population with limited English proficiency, some of these methods work better than others. However, these findings were largely based on recruiters’ observations rather than systematic analysis of recruitment data. Using 845 recruitment records of Chinese and Korean speakers on a cognitive testing study, this paper examines the efficiency of the common recruitment methods and provides recommendations for recruiting non-English speakers. Efficiency is defined as recruiting potential participants faster (“time efficiency), reaching them in a broader scale (“outreach capacity”), and recruiting a higher percentage of eligible monolingual participants (“eligibility rate”).