Evidence of the real-world effectiveness of public health media campaigns reinforces the value of perceived message effectiveness in campaign planning

Davis, K. C., & Duke, J. C. (2018). Evidence of the real-world effectiveness of public health media campaigns reinforces the value of perceived message effectiveness in campaign planning. Journal of Communication, 68(5), 998-1000. https://doi.org/10.1093/joc/jqy045

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