• Journal Article

An Empirical Examination of the FDAAA-Mandated "Toll-Free Statement" for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements

Citation

Aikin, K., O'Donoghue, A., Squire, C., Sullivan, H., & Betts, K. (2016). An Empirical Examination of the FDAAA-Mandated "Toll-Free Statement" for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements. Journal of Public Policy & Marketing, 35, 108 - 123.

Abstract