The Effectiveness of E-mail in Obtaining Respondents for Web-based Surveys
Jewell, D. M., Rasmussen, C. M., & Allen, S. R. (2005, May). The Effectiveness of E-mail in Obtaining Respondents for Web-based Surveys. Presented at International Field Directors and Technologies Conference, Miami Beach, FL.
Many new surveys are using the World Wide Web as a mode of data collection. Generally, the person who can potentially use the Internet to respond to a survey also has an e-mail address. The use of an e-mail address to prompt survey sample members to respond is a relatively new concept, and one that has distinct advantages and challenges. E-mail reminders were used heavily in two recent surveys sponsored by the U.S. Department of Education's National Center for Education Statistics; one that was for students in postsecondary institutions and the other for faculty at postsecondary institutions. We will present our methods of obtaining e-mail addresses, response rates directly linked to e-mail prompting, dealing with bumped e-mail and other challenges, and the automated tools we used to perform the emails.