• Presentation

The Effectiveness of Consumer and Provider Education and Outreach: A Content Analysis


Rizk, S. C., & Knops, N. M. (2010, May). The Effectiveness of Consumer and Provider Education and Outreach: A Content Analysis. Presented at AAPOR 2010, .


The focus of this research is to measure the effectiveness of outreach related to public understanding and opinions regarding electronic health information exchange (HIE) within and across various states.

The Health Information Security and Privacy Collaboration (HISPC), established in January 2008 by RTI International through a contract with the U.S. Department of Health and Human Services (HHS), assembled 42 states and territories to address the privacy and security challenges presented by electronic HIE through multi-state collaborative workgroups. Two of these multi-state collaboratives focused on developing tools and strategies to educate stakeholders about HIE; one to engage consumers and another to develop a toolkit to educate providers. Between April and July 2009, states participating in the HISPC were challenged to test the effectiveness of these consumer and provider education materials by adapting and disseminating the materials within their communities.

To measure effectiveness of this outreach across the various states, we will perform a content analysis of final reports from each state using qualitative analysis. The information will be separated into two major categories: accomplishments and limitations. Within these categories data will be coded to indicate differing outreach methods, number of organizations/individuals involved in each separate initiative, and number of commitments to officially disseminate the materials. Within the coded data we will look both within and across the states to determine how widely adapted and disseminated the materials were.

Initial reviews of the material indicate that most participating states achieved significant success in adapting and disseminating the tools originally created by the multi-state workgroups for both provider and consumer education. However, some states reported limitations that may pose important lessons and future directions in creating materials intended to shift public opinion by using a multi-component workgroup methodology.