• Conference Proceeding

Doctor Knows Best: the Effect of Yea-Saying Bias on Willingness to Pay in Choice-Format Conjoint-Analysis Studies

Citation

Marshall, D., Johnson, F. R., Ozdemir, S., Kulin, N. A., & Kilambi, V. (2012). Doctor Knows Best: the Effect of Yea-Saying Bias on Willingness to Pay in Choice-Format Conjoint-Analysis Studies. In [15], pp. A70–A70. .

Abstract