• Chapter

Design thinking, demarketing and behavioral economics: Forecasting interdisciplinary growth in social marketing

Citation

Lefebvre, R., & Kotler, P. (2011). Design thinking, demarketing and behavioral economics: Forecasting interdisciplinary growth in social marketing. In The SAGE Handbook of Social Marketing (pp. 80 - 94). Thousand Oaks, CA: Sage Publications, Ltd..

Abstract