Design thinking, behavioural economics and social marketing

Lefebvre, R., Kotler, P., & Rothschild, M. (2011). Design thinking, behavioural economics and social marketing. In G. Hastings, K. Angus, & C. Bryant (Eds.), The SAGE Handbook of Social Marketing Sage Publications, Ltd.. http://www.sagepub.com/booksProdDesc.nav?prodId=Book234153

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