Design thinking, behavioural economics and social marketing

M Rothschild; P Kotler; Richard Lefebvre

Design thinking, behavioural economics and social marketing

Lefebvre, R., Kotler, P., & Rothschild, M. (2011). Design thinking, behavioural economics and social marketing. In G. Hastings, K. Angus, & C. Bryant (Eds.), The SAGE Handbook of Social Marketing Sage Publications, Ltd.. http://www.sagepub.com/booksProdDesc.nav?prodId=Book234153

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Recent Publications

Article

The evolution of minimally invasive tissue sampling in postmortem examination

Article

Accountability for SRHR in the context of the COVID-19 pandemic

Article

Validation of simple dichotomous self-report on prenatal alcohol and other drug use in women attending midwife obstetric units in the Cape Metropole, South Africa

Design thinking, behavioural economics and social marketing

Publications Info

Meet the Experts

R. Craig Lefebvre

Recent Publications

Article

The evolution of minimally invasive tissue sampling in postmortem examination

Article

Accountability for SRHR in the context of the COVID-19 pandemic

Article

Validation of simple dichotomous self-report on prenatal alcohol and other drug use in women attending midwife obstetric units in the Cape Metropole, South Africa

Article

Model and approach for assessing implementation context and fidelity in the HEALing Communities Study