Decision strategy and structure in households: A 'groups' perspective
Adamowicz, W., Hanemann, M., Swait, J., Johnson, R., Layton, D., Regenwetter, M., ... Sorkin, R. (2005). Decision strategy and structure in households: A 'groups' perspective. Marketing Letters, 16(3-4), 387-399.
Publications Info
To contact an RTI author, request a report, or for additional information about publications by our experts, send us your request.