Deception and Puffery in Advertising
Diamond, SS., & Dimitropoulos, L. (1994). Deception and Puffery in Advertising. In JP. Lipton, & BD. Sales (Eds.), Advertising, Law, and the Social Sciences (pp. 21 - 48). New York, NY: Kluwer Academic/Plenum Publishers.
Publications Info
To contact an RTI author, request a report, or for additional information about publications by our experts, send us your request.