• Chapter

Deception and Puffery in Advertising

Citation

Diamond, S. S., & Dimitropoulos, L. (1994). Deception and Puffery in Advertising. In J. P. Lipton, & B. D. Sales (Eds.), Advertising, Law, and the Social Sciences (pp. 21 - 48). New York, NY: Kluwer Academic/Plenum Publishers.

Abstract