RTI uses cookies to offer you the best experience online. By clicking “accept” on this website, you opt in and you agree to the use of cookies. If you would like to know more about how RTI uses cookies and how to manage them please view our Privacy Policy here. You can “opt out” or change your mind by visiting: http://optout.aboutads.info/. Click “accept” to agree.
More evidence of a successful tobacco countermarketing campaign in Florida
Niederdeppe, J., Farrelly, M., & Haviland, ML. (2004). Confirming 'truth': More evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health, 94(2), 255-257. https://doi.org/10.2105/ajph.94.2.255
This study provides additional evidence that Florida's 'truth' tobacco countermarketing campaign was successful in reducing smoking among Florida teens. Smoking rates were substantially lower among Florida teens between fall 2001 and spring 2002, whereas previous studies found that smoking rates were comparable before the launch of 'truth.' Florida teens had higher levels of 'truth' campaign awareness and were more likely to agree with campaign-targeted beliefs; 2 of these beliefs were the only items associated with current smoking