Comparing the Coverage of a Household Sampling Frame Based on Mailing Addresses to a Frame Based on Field Enumeration
Iannacchione, V. G., Chromy, J. R., McMichael, J. P., Cunningham, D. B., Morton, K. B., Cajka, J. C., & Curry, R. J. (2007, August). Comparing the Coverage of a Household Sampling Frame Based on Mailing Addresses to a Frame Based on Field Enumeration. Presented at ASA JSM 2007, Salt Lake City, UT.
Cost savings and flexibility are primary advantages of using mailing addresses instead of field enumeration as a sampling frame for household (HH) surveys. A sampling frame based on mailing addresses can be developed in weeks instead of the months usually required for field enumeration. The question is whether the advantages of mailing addresses are accompanied by a decrease in the coverage of the household population. Our research is based on a probability sample of 50 Census Blocks (CBs) in North Carolina. Within each CB, we constructed a frame of HHs based on mailing addresses and a frame based on field enumeration. We used GPS technology to match the HHs from each frame, and not presume that either approach is the gold” standard. We estimate the prevalence of HHs in the two frames for urban and rural areas, areas without home delivery of mail, and areas with gated communities.