• Presentation

Brand Equity with a Social Marketing Campaign Helps Prevent Youth Smoking: A Longitudinal Study of the Stand Campaign

Citation

Hersey, J. C., Homsi, G. A., Ray, S., & Evans, W. D. (2007, November). Brand Equity with a Social Marketing Campaign Helps Prevent Youth Smoking: A Longitudinal Study of the Stand Campaign. Presented at American Public Health Association Annual Meeting 2007, Washington, DC.

Abstract