Veronica Thomas, MPH, is a communication strategist skilled in digital strategy, creative problem solving, qualitative research, and communicating scientific information to the public. She is passionate about applying behavioral science and design research alongside marketing and communication strategies to help people make informed decisions and live healthier lives. She is trained and certified in design thinking and digital psychology and has given presentations at national conferences on infusing innovation into government and social sector while maintaining scientific rigor.
Ms. Thomas has conducted the audience research, intervention design, user testing, and evaluation of products, messages, campaigns, and innovations for clients such as the Centers for Disease Control and Prevention (CDC), Department of Justice (DOJ), Administration for Children and Families (ACF), and Environmental Protection Agency (EPA) across a range of topics including teen pregnancy prevention, medication safety in pregnancy, shared decision making, sexual assault reform, noncommunicable diseases, preconception health, and water quality. In addition, she led the development of a Digital Lifecycle and Toolkit with over 35 tools to build RTI’s internal capacity in user-centered design and assure quality across digital products.