Publications Related to "Brian G. Southwell"


Conversations about pictorial cigarette pack warnings

BACKGROUND: Social interactions are a key mechanism through which health communication campaigns influence behavior. Little research has examined how conversations about pictorial warnings motivate behavior. PURPOSE: We sought to...


Serious and actionable risks, plus disclosure

BACKGROUND: Broadcast direct-to-consumer (DTC) prescription drug ads that present product claims are required to also present the product's major risks. Debate exists regarding how much information should be included in these major risk...


Introduction to the special section

Social scientists have long recognized the value of social networks, i.e., ties between individuals, organizations, or groups, for influencing a variety of outcomes, including health [1]. In the late 1960s, Coleman, Katz, and Menzel’s book,...