Psychology of Health Behavior
Our behavioral psychologists study the attitudes, knowledge, and intentions that determine health behaviors. We use a multidisciplinary qualitative and quantitative approach to
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Examine individual-level psychosocial mechanisms related to health risk and protective behaviors
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Evaluate the extent to which these mechanisms motivate health behavior change
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Identify best practices that can be applied at a population level to promote health and wellness
Focus Areas
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Cardiovascular health
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Child and adolescent health
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HIV/AIDS and sexually transmitted diseases
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Immigration and citizenship
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Civic engagement and public participation
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Prevention and control of diabetes, obesity, and tobacco use
Capabilities
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Intervention research and evaluation
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Assessment of cognitive determinants of behavior
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Evaluation of media, public health programs, and social marketing efforts
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Comprehensive needs assessments
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Materials development and evaluation
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Technical assistance to facilitate evaluation and design
Clients
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Food and Drug Administration
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U.S. Centers for Disease Control and Prevention
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U.S. Department of Agriculture
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U.S. Department of Homeland Security
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U.S. Office of Population Affairs
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National Cancer Institute
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National Institute of Drug Abuse
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CDC Foundation
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Kansas Health Foundation
Contact us for more information
- James C. Hersey