Food Labeling Research

RTI iSHOPPE™ Software

RTI iSHOPPE™ is a virtual reality-based consumer research tool developed by RTI for conducting research on consumer purchase decisions. Researchers can use RTI iSHOPPE to explore consumers' understanding of new labeling features; design and test variations of food labels to evaluate consumer response to alternative labeling formats prior to mandating label changes; and assess consumers' preferences for foods with varying nutritional profiles.

Experimental Study on Consumer Response to Nutrition Symbols

For FDA's Center for Food Safety and Applied Nutrition, RTI conducted an experimental study to evaluate various front-of-pack (FOP) nutrition labeling schemes. The study examined how different nutritional information and design features influence consumer food choices.

Gluten-Free Labeling of Food Products Experimental Study

For FDA's Center for Food Safety and Applied Nutrition, RTI conducted an experimental study to assess consumers' perceptions and understanding of "gluten-free" claims and other allergen statements on food product labels. The study was conducted with both average consumers and individuals with Celiac disease.

Consumer Research on Public Health Messages for Meat, Poultry, and Egg Products

For USDA's Food Safety and Inspection Service, RTI conducted consumer focus groups to evaluate consumers' understanding of several labeling features regarding the safe handling of meat, poultry, and egg products, including preparation instructions for prepared but not-ready-to-eat (NRTE) meat and poultry products, safe cooking temperatures for raw meat, the "natural" claim, and labeling of meat products packaged using carbon monoxide.

Consumer Research on Labeling for Processed Meat and Poultry Products

For USDA's Food Safety and Inspection Service, RTI conducted focus groups to collect information on consumers' understanding of labeling terms and features of not-ready-to-eat (NRTE) foods. Also, RTI evaluated alternative labeling terms and features that convey that NRTE products require cooking for safety.

Labeling Cost Model for FDA-Regulated Consumer Products

For FDA's Center for Food Safety and Applied Nutrition, RTI developed an operational model that allows FDA to estimate costs associated with labeling changes required for consumer products under FDA's jurisdiction, including cosmetics, dietary supplements, food, medical devices, over-the-counter medications, pet food, and tobacco products. Based on the user-selected inputs, the model provides estimates of the costs to industry of changing labeling information for selected product types, types of labeling changes, compliance periods, and other parameters.