Advertising and Integrated Marketing Services
RTI International is a pre-approved, federally qualified vendor with the General Services Administration (GSA) Schedule System.
AIMS Contract GS-07F-0112U
GS-07F-0112U, RTI's Advertising and Integrated Marketing Services (AIMS) contract, is an Indefinite Delivery, Indefinite Quantity (IDIQ) contract available for use by all federal agencies worldwide. The period of performance is 12/01/07–11/30/12.
GS-07F-0112U comprises services in the following areas:
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Market research and analysis (SIN 541-4A)
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Video and film production (SIN 541-4B)
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Exhibit design and implementation (SIN 541-4C)
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Integrated marketing services (SIN 541-5)
Market Research and Analysis
RTI conducts market research and analysis for federal agencies and commercial clients to identify and profile audiences, develop marketing (including social marketing) and communication strategies to raise awareness and influence behaviors related to health, environmental risks, and other issues. RTI offers full-service quantitative and qualitative research capabilities from research design, instrument development, and sample selection to sophisticated statistical analyses and reporting. RTI conducts market research with diverse audiences including health and other professionals, consumers/patients, and the general public. RTI also manages call centers for federal government and other clients.
Video and Film Production
RTI offers a full complement of award-winning video and new media production services including scripting, digital recording, digital editing, and duplication and packaging. We produce innovative programs for marketing, internal and external communications, training, documentation of research results, as well as live streaming broadcasts and on-demand webinars.
Exhibit Design and Implementation
RTI handles exhibit design and implementation including arrangements for exhibits at various venues and coordinating booth design. RTI ensures an effective exhibit preference by working with clients to develop a unifying theme that is featured in large-format display graphics and carried through in RTI's award-winning marketing materials.
Integrated Marketing Services
RTI works with clients to develop, execute, and evaluate integrated approaches to marketing (including social marketing) related to health, international development, environmental risks, and other issues. Marketing campaigns have involved public relations and media, Web-based marketing, and community outreach. Public relations activities include issuing press release and media relations and organizing policy forms to raise awareness about current issues.
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