November 10, 2006

RTI International to Provide Insights in Public Opinion Research

Media Contacts

RESEARCH TRIANGLE PARK, N.C. -- RTI International's leading survey researchers will provide insights on conducting public opinion research at the Midwest Association for Public Opinion Research 2006 Conference in Chicago, Nov. 17-18.

RTI researchers will make four presentations to more than 200 attendees during the two-day event, co-sponsored by RTI. Many of those presentations will highlight efforts by RTI researchers to improve survey research methods. John Loft, Ph.D., director of the health services program in RTI's Survey Research Division will serve as the conference co-chair.

Mandy Sha, a survey methodologist at RTI, will present a poster on the current issues in cultural effects on survey measurement. "Although cultural differences such has age, race, ethnicity and language proficiency have commonly been noted in public opinion research, there has been little research on how interactions among those differences affect responses," Sha said. "Survey researchers need to be cautious of the effects of those interactions when designing their studies."

Additional RTI presentations will include strategies for increasing survey response rates among physicians and other medical professionals, the costs associated with prepaid incentives, and the challenges of conducting surveys in the wake of Hurricanes Katrina, Rita and Wilma.

Joe Murphy, a survey methodologist at RTI, has been nominated to serve as the co-chair of the 2007 conference.