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Lauren McCormack

Director, Center for Communication Science

Lauren McCormack, PhD, MSPH, focuses on promoting informed decision making through effective communication and measuring and evaluating the impact of health-related information on knowledge, attitudes, and behaviors. Dr. McCormack has studied public health topics including cancer, diabetes, and developmental disabilities and examined health insurance decision making. For nearly two decades, she has led or participated in studies for AHRQ, CDC, NCI, FDA, CMS, and RWJF. Dr. McCormack has presented her findings at national conferences and published nearly 40 peer-reviewed articles in the following journals: the Journal of Health Communication, Health Services Research, Medical Care, Health Affairs, Medical Decision Making, The Patient: Patient-Centered Outcomes Research, the Journal of Cancer Education, the Journal of Consumer Affairs, and Health Education Research. She is an associate editor of the RTI Press and was a guest editor of a 2010 special health literacy issue of the Journal of Health Communication.


PhD, Health Policy and Administration, University of North Carolina at Chapel Hill; MSPH, Health Policy/Economics, University of North Carolina at Chapel Hill; BA, Legal Studies/Public Health/Business Management, University of Massachusetts at Amherst.

Latest Publications

McCormack, L., Craig, L.R., Bann, C., Taylor, O., & Rausch, P. (2015). Consumer Understanding, Preferences, and Responses to Different Versions of Drug Safety Messages in the United States: A Randomized Controlled Trial. Drug Safety, Advance Online Publication .
Bailey, S.C., McCormack, L.A., & Paasche-Orlow, M.K. (2015). Current Perspectives in Health Literacy Research. Journal of Health Communication, 20 Suppl 2 :1-3.
Porterfield, D.S., Rojas-Smith, L., Lewis, M., McCormack, L.A., Hoerger, T.J., & Holden, D.J. (July 2015). A taxonomy of integration interventions between health care and public health: RTI Press Publication No. OP-0023-1507. Research Triangle Park, NC: RTI Press.
Boudewyns, V., O'Donoghue, A.C., O'Donoghue, A.C., Kelly, B., Kelly, B., West, S.L., West, S.L., Oguntimein, O., Oguntimein, O., Bann, C.M., Bann, C.M., McCormack, L.A., & McCormack, L.A. (2015). Influence of patient medication information format on comprehension and application of medication information: A randomized, controlled experiment. Patient Education and Counseling, Advance Online Publication .
McCormack, L., Treiman, K., Bann, C., Jones, S., Prabhu Das, I., Rowland, J., et al. (2015). Patients' experience with cancer care: Impact of the National Cancer Institute Community Cancer Centers program. Journal of Oncology Navigation & Survivorship, 6 (3):24-35.
View all publications by Lauren McCormack (67)


  • Interventions to Promote Health Behavior Change
  • Informed Decision Making
  • Health Literacy
  • Patient-Centered Communication