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R. Craig Lefebvre

Lead Change Designer

Craig Lefebvre, PhD, has been on the leading edge of developing social marketing and communication programs for public health and social issues for 25 years. He has managed up to 70 technical staff in social marketing program development and evaluation, and has been involved with several hundred projects at senior levels of business and creative strategy, project management, client and stakeholder relationship management, and policy development. He is a recognized leader in the application of social media and mobile technologies in public health practice. Dr. Lefebvre is a fellow in the Society for New Communications Research (2009-2010) and was elected a member of the American Academy of Health Behavior in 2003 and fellow in the Council on Epidemiology and Preventive Cardiology, American Heart Association in 1988. He has received the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America.


PhD, Clinical Psychology, North Texas State University; MS, Experimental Psychology, North Texas State University; BA, Psychology, Roanoke College.

Latest Publications

Lefebvre, R.C., & Squire, C.M. (2014). Social marketing. In McQueen, D.V. (Ed.), Oxford Bibliographies Online: Public Health . Oxford, UK: Oxford University Press.
Kumar, S., Nilsen, W.J., Abernethy, A., Atienza, A., Patrick, K., Pavel, M., Riley, W.T., Shar, A., Spring, B., Spruijt-Metz, D., Hedeker, D., Honavar, V., Kravitz, R., Lefebvre, R.C., et al. (2013). Mobile health technology evaluation: The mHealth Evidence workshop. American Journal of Preventive Medicine, 45 (2):228-236.
Lefebvre, R.C., & Bornkessel, A.S. (2013). Digital Social Networks and Health. Circulation, 127 (17):1829-1836.
McCormack, L., Lefebvre, C., Bornkessel, A., & Furberg, R.D. (2013). Digital Health Tools that Facilitate Conversations: A Digital Suite to Support Implementation of Clinical Practice Guidelines. Presented at Digital Health Communication Extravaganza 2013, Feb 2013.
View all publications by R. Craig Lefebvre (68)