Brian Southwell
919-541-8037

Brian G. Southwell

Senior Research Scientist

Brian Southwell, PhD, is a senior research scientist with RTI International's Health Communication Program. He is also a research professor at the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication and an adjunct associate professor with UNC’s Gillings School of Global Public Health. He served almost a decade at the University of Minnesota prior to these appointments, most recently as associate professor and director of graduate studies in the School of Journalism and Mass Communication, and has worked for a variety of nonprofit and government organizations. His large-scale evaluation work has spanned behaviors and audiences, including cancer prevention and screening promotion efforts, national campaigns to discourage drug and tobacco use, efforts to bolster television news coverage of science, and various state-level campaigns. He also has studied public understanding of energy and related topics. Southwell’s award-winning research and theoretical contributions appear in more than 70 journal articles and chapters. He has served as senior editor for Health Communication and as a member of seven other editorial boards, including Communication Research and Public Opinion Quarterly.

Education

PhD, Communication, University of Pennsylvania; MA, Communication, University of Pennsylvania; BA, Rhetoric and Communication Studies/Government, University of Virginia.

Publications

Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising — Pharmacoepidemiology and Drug Safety
West, S.L., Squiers, L.B., McCormack, L., Southwell, B.G., Brouwer, E.S., Ashok, M., Lux, L., et al. (Feb 2013)
Inducing fear as a public communication campaign strategy
Rice, R.E. & Atkin, C.K. (Eds.) (Jan 2013)
Campaigns in context: Promotion, seasonal variation, and resource factors predict mammography program participation — Health Systems
Ebert, J.E.J., Southwell, B.G., Slater, J.S., & Nelson, C.L. (Dec 2012)
The reciprocal relationships between changes in adolescent perceived prevalence of smoking in movies and progression of smoking status — Tobacco Control
Choi, K., Forster, J., Erickson, D., Lazovich, D., & Southwell, B.G. (Sep 2012)
Americans’ perceived and actual understanding of energy
Southwell, B.G., Murphy, J.J., DeWaters, J.E., & LeBaron, P.A. (Aug 2012)
View all publications by Brian G. Southwell